CINDY LI


is a multidisciplinary designer based in New York City. She is a junior designer at G&A, where she creates immersive experiences for museums.


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MONO

Branding, 2022

MONO is a brand that is dedicated to providing modern and stylish chairs to its customers. With a focus on customization and personalization, MONO offers chairs tailored to its customers' individual tastes and needs. The brand caters specifically to young customers by emphasizing minimalism and modernity in its designs.

To appeal to this demographic, MONO has streamlined and modernized its design system. The pattern used in its branding serves as the primary visual identity, and elements of this pattern are incorporated into the logo. This approach has successfully captured the attention of younger customers drawn to the brand's clean and minimalist aesthetic.