CINDY LI


is a multi-disciplinary designer based in NYC. She got her BFA in Design from School of Visual Arts, and she is now exploring new technologies at  ITP.



🐇🌳🍦🪄



︎︎︎Info
︎︎︎More Playful



︎︎︎Projects
01 FARMNYC
02 MONO
03 Magical Popup Book
04 Man and the Horse
05 Planty 
06 Title Sequence
07 The Allegory Book
08 Wilderness Act
09 Archi




︎︎︎Email






MONO

Branding, 2022

MONO is a brand that is dedicated to providing modern and stylish chairs to its customers. With a focus on customization and personalization, MONO offers chairs tailored to its customers' individual tastes and needs. The brand caters specifically to young customers by emphasizing minimalism and modernity in its designs.

To appeal to this demographic, MONO has streamlined and modernized its design system. The pattern used in its branding serves as the primary visual identity, and elements of this pattern are incorporated into the logo. This approach has successfully captured the attention of younger customers drawn to the brand's clean and minimalist aesthetic.