CINDY LI


is a multi-disciplinary designer based in NYC. She got her BFA in Design from School of Visual Arts, and she is now exploring new technologies at  ITP.



🐇🌳🍦🪄



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︎︎︎Projects
01 FARMNYC
02 MONO
03 Magical Popup Book
04 Man and the Horse
05 Planty 
06 Title Sequence
07 The Allegory Book
08 Wilderness Act
09 Archi




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FARMNYC

Branding, 2023

FARMNYC is a hypothetical branding project designed to establish a visual identity system for urban farms in NYC. Its goal is to bridge the gap between the city and the farm, creating a platform for New Yorkers to engage with and support urban agriculture while promoting its sustainable development.

By connecting the city and the farm, FARMNYC encourages New Yorkers to participate in and support the urban agriculture system. It emphasizes the ecological benefits of urban farming, appealing to eco-conscious consumers who want to contribute positively to the city’s environment.

















Spring Campaign
This spring campaign, Urban Farms Movement, is scheduled to occur annually in April, recognized as the optimal month for farming and harvesting.  All visual components of this campaign seamlessly align with the established brand identity.