FARMNYC
Branding, 2023FARMNYC is a hypothetical branding project designed to establish a visual identity system for urban farms in NYC. Its goal is to bridge the gap between the city and the farm, creating a platform for New Yorkers to engage with and support urban agriculture while promoting its sustainable development.
By connecting the city and the farm, FARMNYC encourages New Yorkers to participate in and support the urban agriculture system. It emphasizes the ecological benefits of urban farming, appealing to eco-conscious consumers who want to contribute positively to the city’s environment.
By connecting the city and the farm, FARMNYC encourages New Yorkers to participate in and support the urban agriculture system. It emphasizes the ecological benefits of urban farming, appealing to eco-conscious consumers who want to contribute positively to the city’s environment.
Spring Campaign
This spring campaign, Urban Farms Movement, is scheduled to occur annually in April, recognized as the optimal month for farming and harvesting. All visual components of this campaign seamlessly align with the established brand identity.
